Brains Or Beauty? with Brands Chicken of Essence

Is 'Brains, The New Beauty'?

I was approached to explore the subject on “brains as the new beauty”. My thoughts are naturally drawn from wondering if the attraction between the two sexes still rests on physical attractiveness or if men are drawn to a woman’s intelligence. To this day, most commercials and movies still sell attraction between opposite sex to rest on sensuality and dressing in clothes that draw attention to a woman's cleavage or lovely legs. But in reality does it still happen? A couple of months ago, a video of American heartthrob Ashton Kutcher’s speech on life and what “being sexy” meant to him went gone viral in cyberspace. To him, “being sexy” has nothing to do with sensuality or dressing seductively. In fact the sexiest thing in the world to Kutcher is to be smart, thoughtful and generous, “everything else portrayed by the world is meant to make one feel less”.

One of the movies with Ashton Kutcher

And in looking for a life partner, a married friend once shared that: “Other than companionship, it is important for both parties to be able to hold a conversation and discuss issues or common interests as we would be spending the rest of our lives together.”

What are your thoughts?

This brings us to the topic of the war of the sexes and if men are smarter than women. So do you think men are smarter than women?

WHAT DO YOU KNOW ABOUT THE COGNITIVE ABILITIES BETWEEN MEN AND WOMEN?

See how well you score with these three questions:

Question 1: Is brain size is proportionately linked to intelligence? If women’s brains are typically 8 per cent smaller than the brains of men, then they are considered to be innately less intelligent.

Question 2: Are male and female brains shaped by their respective “male” and “female” hormones – that is, essentially, males have generally more testosterone while females have more oestrogen?

Question 3: Are men are naturally better in Math and women are naturally better in verbal tasks?

Are you ready for the answers?

TRUTH1: However, this is not true as if absolute brain size were all that mattered, large mammals such as whales and elephants – both of which have larger brains than humans – would outwit humans in terms of intelligence.

TRUTH2: While males generally have more testosterone and females have more oestrogen, both men and women have both hormones as these hormones have other functions – for example, the female brain requires testosterone to develop and maintain libido while the male brain requires oestrogen for normal brain development and sustenance.

TRUTH3: This is untrue as the differences seen in such cognitive tests are not a true reflection of innate differences. Instead, other factors come into play – such as the influence of the social environment.

The overall structure of our brain and the basic cognitive functions are mostly determined by our genes. However, our brain constantly receives information from the environment and is highly capable of fine-tuning its functions to adapt to the environment. Adaptations could be the changes in the number of connections among the neurons (synapses), the amount of neurotransmitters responsible for the signal transmissions among neurons, and the firing frequencies of electrical signals passing through the neurons. All these determine the final outcome of the cognitive performance. Therefore, environmental factors like diet, enrichment of experiences like exposure to different learning environments, stress and infections play an important role influencing our cognitive performance.

So how did you fare?

Drinking to Good Health and Improved Cognitive Performance

There are ways to improve your cognitive performance. BRAND'S® solution is their Essence of Chicken, a holistic, natural health tonic that boosts mental alertness, protecting brain health and boosting brain fitness. Brain fitness is often affected by long-term stress, which eventually takes a toll on our cognitive performance by causing lower serotonin levels, resulting in the reduced ability to pay attention, recall (ability to remember), think, solve problems and make decisions. Research has shown that a single serving of BRAND’S® Essence of Chicken helps reduce stress levels and contributes to a relaxed mood while increasing mental concentration and improving short-term memory.  In addition, regular consumption of BRAND’S® Essence of Chicken taken over a two-week period helps to improve immunity and alleviates task-induced stress, increase metabolic rate, boost energy and increase levels of stress tolerance.

Endorsing he above findings is the accolade that BRAND’S® Essence of Chicken has earned―the International Physiological Anthropology Design Award Grand Prize (2006) by the International Association of Physiological Anthropology for its efficacy and benefits to human mental alertness.

What’s In a Bottle of BRAND'S® Essence of Chicken?

BRAND'S® Essence of Chicken is an extract from quality chicken in an easily digestible form and contains an active ingredient called Carnosine. This powerful peptide has positive effects on brain health, boosting brain fitness, which leads to mental sharpness, a desired state of ideal cognitive performance, characterised the ability to focus, recall, concentrate, learn and comprehend well. 

PREPARING FOR STRESS

With *Dr Philip Tsang, Chief Scientist, BRAND's® Health Science Centre, Cerebos Pacific Limited

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Brain fitness is often affected by long-term stress, which affects our cognitive performance by causing lower serotonin levels, resulting in the shorter attention span and reduced ability to remember, think, solve problems and make decisions. To overcome these challenges, it is essential to supplement the body with a tonic like BRAND'S® Essence of Chicken.

ADULTS: Overcoming Late Nights and Stress

To help the body to overcome stress of lack of sleep and a highly demanding job, a single serving of BRAND’S® Essence of Chicken helps reduce stress levels and contributes to a relaxed mood. Other benefits include increased mental concentration and improved short-term memory. And regular consumption over two weeks will help to improve immunity, alleviate task-induced stress, increase metabolic rate, boost energy and increase levels of stress tolerance.

Recommended Consumption

For the best effects, drink one bottle of BRAND'S^® Essence of Chicken in the morning on an empty stomach. The traditional way is to consume BRAND’S® Essence of Chicken straight from the bottle at room temperature, chilled or warmed according to one’s preference. However there are also recipes for wholesome, healthy food using BEC for a personalised intake.

A single serving of BRAND’S® Essence of Chicken helps reduce stress levels and contributes to a relaxed mood. At the same time, it increases mental concentration and improves short-term memory. In addition, regular consumption of BRAND’S® Essence of Chicken taken over a two-week period will help to improve immunity, alleviate task-induced stress, increase metabolic rate, boost energy and increase levels of stress tolerance.

KIDS: Overcoming Examination Stress

Children have different needs, for example between ages two to 12, children need Vitamin B Complex to improve mental alertness and concentration. BRAND’s Alpha Mind Essence of Chicken with Vitamin B Complex supports and enhances children’s physical and mental development. To alleviate stress from too much reading and eyeballing, BRAND AlphaMynd Essence of Chicken with Lycium (Gouqizi) improves your child’s eyesight.

Recommended Consumption

Twice a day.

4 OTHER FACTS TO KNOW

WHAT IF A PERSON IS VERY WEAK AND EASILY BECOME 'HEATY' AND SICK FROM TAKING TONICS?

BRAND’S® Essence of Chicken is not a medicine or drug. It is a natural health food supplement and hence should not result in any side effects. However, different people react differently to BRAND’S® Essence of Chicken, depending on their unique body composition, daily activities and sensitivity towards product intake. If you find that BRAND’S® Essence of Chicken gives you 'heatiness', we would recommend taking this tonic with warm water.

THE ORIGINAL FORMULA BOOSTS IMMUNITY IN 2 WEEKS, WHY DO WE NEED ESSENCE OF CHICKEN WITH CORDYCEPS TO BOOST IMMUNITY?

Cordyceps is known to enhance and strengthen the immune system by stimulating the production of natural “killer” cells which are responsible for attacking pathogens such as viruses and bacteria.

IN TCM WOMEN SHOULD ONLY CONSUME TANG GUI DURING CERTAIN PARTS OF THEIR CYCLE, WHAT ABOUT BRAND'S® ESSENCE OF CHICKEN WITH TANGKWEI?

Its excellent "blood herb" Tangkwei, or Dong Quai has been used by generations of Asian women to ease menstrual stress, promote blood circulation, strengthen the body, and relieve fatigue. However, each woman has a different menstrual cycle and each is advised to follow a regimen that suits her best.

WHICH ESSENCE OF CHICKEN IS FOR ME?

There is a wide range of BRAND’S® Essence of Chicken combined with different herbs for added goodness.

BRAND'S® Essence of Chicken

Provides daily nutrients required for health maintenance and mental alertness. It is fat-, cholesterol- and preservatives-free.

Perfect for:  people of all ages.

Ingredients: Essence of Chicken (99.68%), Caramel (Natural Source) (0.32%)

 BRAND'S® Essence of Chicken with Cordyceps

Research has proven that Cordyceps reduce fatigue, especially within the elderly, and enhance athletic performance. It is an efficient antioxidant, protecting blood vessels and other tissues from harmful free radicals. Cordyceps is also known to regulate blood pressure, increase circulation and strengthen the heart as well as an aphrodisiac for impotence remedy.

Perfect for: Busy working professionals who require a mental, emotional and physical boost during their daily course of work.

Ingredients: Essence of Chicken, Rehmannia glutinosa (Rehmannia), Astragalus membranaceus (Milkvetch), Polygonatum odoratum (Solomon's seal), Cephalosporium sinensis (Cordyceps mycelium), Glycyrrhiza uralensis (Licorice)

 BRAND'S® Essence of Chicken with American Ginseng

American ginseng is an effective stress reducer and energy booster. Its Ginsenoside content is an active adaptogen that effectively helps to reduce stress. A general health tonic to enhance a person’s mental and physical performance, American Ginseng contains zinc, vitamins A, B6 and C and polysaccharide glycans.

Perfect for: Athletes who require a boost in strength and stamina, and students who need to maintain a high level of mental alertness and improve memory while studying. For professionals, managers, and businessmen it maintains their high-performing capacity and energy level.

Ingredients: Essence of Chicken, Panax quinquefolium (American Ginseng Root), Glycyrrhiza uralensis, Caramel (Natural Source)

 BRAND'S® Essence of Chicken with Tangkwei

Studies have shown that Tangkwei balances oestrogen levels, other than improve blood circulation, and has been widely used to regulate menstrual cycle, alleviate the symptoms of menopause and ease menstrual cramps. This herb has shown to successfully reduce pain, dilate blood vessels, and stimulate the relaxation of uterine muscles.

Perfect for: Women as it helps women perform better in the work place without being compromised by the discomforts of menstrual symptoms and other predicaments due to their monthly cycles.

Ingredients: Essence of Chicken, Rehmannia glutinosa (Rehmannia), Angelica sinensis (Tangkwei), Codonopsis pilosula (Tangshen), Dioscorea opposita (Chinese yam), Poria cocos (Poria), Ligusticum chuanxiong (Chuanxiong), Glycyrrhiza uralensis (Licorice)

THIS HISTORY OF BRAND’S ESSENCE OF CHICKEN

Celebrating 170 years of success this year, BRAND'S® Essence of Chicken came about due to the deteriorating health of King George IV, which inspired his royal chef Henderson William Brand to develop a chicken tonic to boost His Royal Highness’ health. As word got round about the effectiveness of this “magic” tonic, demand rose leading to the birth of Brand’s supplement business for both the young and old in 1835.

Riding on the waves of British colonisation, BRAND'S® became a well-known brand in the global market. By the early 1920s, the first shipment of BRAND’S® Essence of Chicken arrived in Asia, with Singapore as its very first port of call. BRANDS’® was well received in Asia because the chicken essence is fat-free was akin to double-boiled chicken soup, which has been widely used in the region for centuries as a health tonic.

Today, BRAND’S® Essence of Chicken is available in over 20 countries in Asia Pacific, Europe and North America.

SPONSORED BY BRANDS

*Answers provided by Dr Philip Tsang, Chief Scientist, BRAND's® Health Science Centre, Cerebos Pacific Limited. He is a neuroscientist with over 10 years of research and developmental experience studying genetics and brain fitness to advance the fields of physiology, pharmacology and neuroscience.

Pictures courtesy of Brands

**japantrendshop.com/Cao Maru