Simply Beauty: TRAVEL NEWS Fly to London in better comfort on SIA SQ318

WITH EFFECT FROM TODAY, travellers commuting between Singapore and London on SIA flights are the first to experience Singapore Airlines’ next generation of cabin products. They are the first aircraft equipped with new seats and in-flight entertainment system. To enjoy these new comforts, ensure that your flight to London on Singapore Airlines is Flight SQ318.

Set to be the benchmark for premium air travel, these new products are being introduced on the first eight Boeing 777-300ER aircraft delivered. The first SQ318 flight departed for London at 12:45hours today, and will operate selected flights between Singapore and London through the month of October. Flight frequency will be gradually increased as more aircraft enter service, with daily operations from late October.

IMPROVED AMENITIES FOR BETTER FLIGHT EXPERIENCE

Nearly $150 million is being invested in the new products including:

A The world’s most advanced in-flight entertainment system with larger screens and touch-screen handsets

B Better comfort with more spacious and cushy seats in First, Business and Economy classes

Singapore-London-Singapore Flight Schedule for New B777-300ER (subject to change)

Now - 26 October 2013 (Northern Summer)

Departure schedule on days of the week	Flight
27 (Friday) and 29 (Sunday) September 2013	SQ318/319
1/3/5/7 October 2013 (Tuesday/Thursday/Saturday/Monday)	SQ306/319
12 - 26 October 2013 (Monday - Thursday, Saturday)*	SQ306/319
*Friday/Sunday departures operated by Airbus A380 from 4 - 25 October

27 October 2013 - 29 March 2014 (Northern Winter)

Departure schedule on days of the week	Flight
Daily Operation (except 23 - 29 December 2013, 4 - 5 January 2014)	SQ308/319

DETAILS OF IMPROVEMENTS

First Class

Enhanced comfort in their own personal sanctuary.

Better Comfort

a new fixed-back shell design with curved side panels for added privacy
35 inches in width and increased bed length from 80 to 82 inches (one of the most spacious First Class products)
ergonomically sculpted cushion
additional mattress layer
adjustable padded headrest

Advanced In-Flight Entertainment System

New passenger control unit for easier access to turn off their in-flight entertainment monitor by passenger and cabin crew (without disturbing customers when they are resting)
state-of-the-art in-flight entertainment system with a sleek 24-inch LCD screen with video touch-screen handsets
iPod and USB ports are discreetly located by the side of the seat
HDMI ports have also been added to enable customers to use KrisWorld as their own personal media player

Business Class

The setting is warm and inviting with better seats.

Better Comfort

Greater recline at 132 degrees
An improved ergonomic seat cushion
Convertible into the widest full-flat bed at 78 inches in length
Padded headboard cushion for enhanced comfort
Two new seating positions - ‘Lazy Z’ and ‘Sundeck’ offer passengers greater flexibility to choose preferred ways to work or relax

Stowage space

a place to stow a laptop, as well as amenity stowage areas on the side console and beside the monitor

Advanced In-Flight Entertainment System

18-inch LCD screen and video touch-screen handset and an all-in one business panel with in-seat power supply, USB, iPod and HDMI ports
Floodlight reading light
LCD monitor on/off switch for added convenience

Economy Class

Great comfort with Increased personal space and legroom.

Better Comfort

Refreshed contemporary fabric design with new backrest seat cushions with side bolsters for enhanced back support
Ergonomically sculpted headrest cushion
Better neck support with increased range of height adjustments

Advanced In-Flight Entertainment System