Simply Beauty: SHOP/TRIAL Let’s Chill and Pamper Our Skin Fairer

The pursuit of fairer skin and radiant complexion is neverending, especially for those who work long hours. Living in the tropics means we need to have a beauty regime and right products to pamper and calm our skin after being out in the hot sun for extended periods of time. Thanks to For Beloved One, who has relentlessly worked on discovering new technologies and ingredients to offer improved and safer whitening treatment at home to both women and men. Updating their skincare, “Vitamin C Series”, For Beloved One has produced the “Vitamin C Plus Series with Ethyl Ascorbic Acid.” What’s great for brightening dull skin is the ingredient consisting of vitamin C, which controls the formation of melanin at source found deep within the skin to reverse the oxidation of melanin for a more radiant complexion.

How does our skin become darker?

Freckles and tanned skin is caused by exposure to UV rays, in other words, being in the sun far too long. Margret Wu, the founder of For Beloved One, believes that having a fair and white skin complexion is not only an indicator of healthy skin, but also a pre-requisite to having dazzling make-ups. Hence she has launched this range for those who tan easily or find freckles formed soon after being in the sun. Wu also cautions that exposure to radiation from electric products also result in increased saturation of melanin in the skin.

Researchers at For Beloved One point out that Tyrosine is the key factor in the formation of melanin. Tyrosinase, which is produced in the skin when exposed to UV radiation, acts as a catalyst to turn Tyrosine into Dopa. Tyrosinase further transforms Dopa and into Dopaquinone, which produces Melanoidin and Eumelanin.

Formation of Melanin

Ethyl Ascorbic Acid helps to turn Dopaquinone back to Dopa via chemical reduction to suppress melanin formation.

Ethyl Ascorbic Acid is more stable and has higher purity of Vitamin C compared to the previous Vitamin C Series. Due to its small molecular structure, it penetrates skin well and has the best rate of absorption! Its anti-oxidation and anti-ageing properties, together with its ability to improve skin’s elasticity, help to repair skin and prevent it from ageing while brightening skin to create the perfect complexion.

What’s New?

The upgraded For Beloved One Vitamin C Plus Series with Ethyl Ascorbic Acid contains patented brightening ingredients—Melaclear2™ and TECHNOWHITE™.

Ethyl Ascorbic Acid The purest form of Vitamin C combined with patented brightening formula Melaclear2™ and TECHNOWHITE™ to form a brightening mechanism which targets melanin formation at the source

DermalRx^®SRC An exfoliating technology that removes dark and old cells in the stratum corneum to improve the absorption of nutrients.

Three anti-allergy patents ANASENSYL^®, CALMISKIN^® and SKINASENSYL^® stabilise the various ingredients, so as to keep the high intensity brightening process gentle even for sensitive skin.

Soothing patent ANASENSYL^® Contains flavonoid extracted from the Aesculus plant for reduction in swelling and localized anti-inflammation; caffeine and zinc salts for weakening the sensitivity of cornified cells to stabilize skin’s allergic reactions.

Soothing patent SKINASENSYL^®A specially developed soothing formula for sensitive skin. It enhances the skin’s defence against external agents so that allergic reactions are reduced, effectively soothing any discomfort.

Soothing Agent CALMISKIN^® Extracted from mint, it helps to reduce inflammation and sooth damaged skin.

How it works:

This is one of the few skincare range with the most patented ingredients in the products—seven. Four for its skin whitening action, and three to calm and soothe skin.

Patented formula – “Spot Eraser” Melaclear2™

Melaclear2™, also known as the “spot eraser”, is a patented brightening and cleansing cocktail formula. It contains: “Protease” to remove spots with deeply saturated melanin to brighten the skin; “B-Carotene” to put the formation of melanin on hold; “Gluconate” to bind copper ions so that it is not able to combine with Tyrosinase; and “Zinc Ethyl Sulfate” to lower the activity of Tyrosinase.

Patented formula – Skin Brightener MELASLOW™

MELASLOW™ is a skin brightener extracted from Japanese citrus. It is used in the medical field to treat skin pigment disorders due to its efficiency in suppressing melanin formation. In experiments, only 3% MELASLOW™ is needed to suppress Tyrosinase activity by 46% and melanin production by 50%. It is able to effectively

remove spots even when the pigments had been saturated for prolonged periods, such as age spots. In addition, it helps to enhance the luminosity of skin to produce snow-like glow.

Patented formula – Brightening Trilogy TECHNOWHITE™

Under the hot sun, UV rays can cause inflammation of skin in all seasons, resulting in uneven, or, in some cases, unnatural deposit of pigments such as spots, speckles, and pigment spots. TECHNOWHITE™ is a patented brightening technology which controls skin inflammation caused by UV rays, and also restricts the production of inflammation agents released by melanin. It prevents the excessive saturation of pigments, while at the same time remove dark and old cells in the stratum corneum, so as to rejuvenate skin for a crystal clear glow.

TECHNOWHITE™ 3-Step Brightening Process:

Step 1: Control the excessive production of melanin (Suppression of Tyrosinase)

Step 2: Reduce skin inflammatory response (Suppression of PGE2)

Step 3: Speedy removal of surface pigments on old stratum corneum (Removal of old stratum corneum)

REVIEW

Melasleep Whitening Ethyl Ascorbic Acid Surge Cream

The gel mosituriser is so light, it feels refreshing on the skin, without leaving any sticky afterfeel.

Skin glows after applying light moisturising cream

Melasleep Whitening Ethyl Ascorbic Acid Bio-Cellulose Mask 3-piece pack

This mask feels cool on the skin. Great for cooling down on a hot afternoon as it instantly cools down the skin with its cool sensation. The material used for this mask feels cool on the skin, and doesn’t not dry out. Hence you need not worry about drying your skin if you had left the mask on until it has dried out.

Cellulose mask being used

Smoother and more radiant skin after using the mask (right)

Products in the range:

For Beloved One Melasleep Whitening range has 5 products.

Melasleep Whitening Ethyl Ascorbic Acid Toner 200ml/S$58

Brighten +Exfoliate+ Moisturize- – Triple Effect for Beautiful Brightening Foundation The refreshing and anti-allergenic brightening toner contains stable Ethyl Ascorbic Acid, which helps reverse melanin formation on skin surface and lighten dark spots to achieve even and luminous complexion. Contains DermalRx® SRC which speeds up skin metabolism and restores skin's radiance. A patented anti-allergenic ingredient, Anasensyl LS9322, is added to strengthen skin's defense and boost skin health.

Usage Directions: Every morning and evening after cleansing, apply desired amount of toner and gently pat onto face and neck. Gently massage until completely absorbed.

Melasleep Whitening Ethyl Ascorbic Acid Essence 30ml/ S$95

Activate skin reversal to slow down melanin formation The all-new Vitamin C Serum contains highly stable Ethyl Ascorbic Acid, which helps reverse melanin formation on skin surface and lighten dark spots to achieve even and luminous complexion. With small molecules, it can penetrate into deep skin layers to control the melanin formation. Together with lightening formula Melaclear2™and TECHNOWHITE™, skin becomes radiant after regular use. SKINASENSYL ® and CALMISKIN ® help strengthen skin's defense and repair dark and dull complexion. Suitable for sensitive skin.

Usage Directions: Every morning and evening after toner, apply desired amount evenly onto face. Gently massage until completely absorbed.

Melasleep Whitening Ethyl Ascorbic Acid Surge Cream 30ml/ S$85

Lightens the skin and keeps it refreshed, hydrated and nourished This cream has a unique watery texture and turns into mineral water once in contact with skin. Contains highly stable and gentle whitening agent Ethyl Ascorbic Acid, which reverses melanin formation and lightens dark spots to achieve even and luminous complexion. It also contains DermalRx® SRC to enhance metabolism and the Idebenone, a derivative of coenzyme Q10, has a relatively small molecule, which allows for a deeper penetration into the skin.

Usage Directions: Every morning and evening after toner and essence, apply desired amount evenly onto face. Gently massage until completely absorbed.

Melasleep Whitening Ethyl Ascorbic Acid Lotion 50ml/S$57

A daily lotion for injecting brightening essence to slow down pigment formation This treatment contains highly stable and gentle whitening agent Ethyl Ascorbic Acid, which reverses or inhibits melanin formation by penetrating into deeper skin layers. Also contains MELASLOW™ to help lighten skin by reducing melanin production. A patented anti-allergenic ingredient, Anasensyl LS9322, is added to strengthen skin's defense and boost skin health.

Usage Directions: Every morning and evening after toner and essence, apply desired amount evenly onto face. Gently massage until completely absorbed. For best results, use with Ethyl Vitamin C range products.

Melasleep Whitening Ethyl Ascorbic Acid Bio-Cellulose Mask 3-piece pack S$63

Intensive care, makes the skin radiate with a glow from within. The first Bio-Cellulose Mask in the world, not only provides similar effect as iontophoresis treatment, but is also extremely skin-friendly and fits skin perfectly, allowing maximum essence absorption. It contains highly stable and gentle whitening agent Ethyl Ascorbic Acid, which penetrates deep into the skin to control melanin formation. In addition, it also contains MELASLOW™ which helps reduce melanin formation and brightens the skin tone. A patented anti-allergenic ingredient, Anasensyl LS9322, is added to strengthen skin's defence and boost skin health. Use the mask within 24 hours after sun exposure to maximise the repair benefits of the concentrated ingredients on hyperpigmentation.

Usage Directions: After cleansing:

1. Hold the elastic and transparent bio-cellulose mask in the middle.

2. Apply the wet side (the side touching the semi-transparent paper foil) on face.

3. Take off the mask after 15-20 minutes. No need to rinse and continue regular skin care routine.

Exclusively sold @ Sephora in Singapore:

NGEE ANN CITY

ION

GREAT WORLD CITY

MARINA BAY SANDS

VIVOCITY

BUGIS+

THE ATRIUM @ ORCHARD