BVLGARI launches a new scent for man. And Australian actor Eric Bana is the new face of the scent BVLGARI MAN EXTREME.
Since the late 90s the taglines associated with men shifted from being “masculine” to “new age sensitive men”, then most recently there was “metropolitan man”. Today BVLGARI’s new men’s scent is for the man who whose quest is to “experience emotions that are strong, out of the ordinary and extreme” – a new charisma.
And these are probably best drawn out by a scent marked by intense Mediterranean freshness and modern woodiness. It’s a scent that seduces and intrigues with a blend of green and zesty first whiff of pink grapefruit, Calabrian bergamot and cactus pulp. The scent then develops into a distinct floral masculine white freesia, Guatemalan cardamom and vegetal amber, accented by bright, earthy and oriental mélange of balsa wood, Haitian vetiver and Laotian Benzoin.
INSIDE STORY
Master perfumer Alberto Morillas brings you behind the scenes.
What goes behind the creation of the scent?
“I created the new perfume for BVLGARI with the idea of evoking a new freshness without neglecting a modern sensuality in the background. Thus the best natural ingredients reminiscent of the Roman atmosphere were selected. At the heart of this is cardamom, which I personally watched grow. It gives the fragrance a white, immaculate, and very masculine dimension. When integrated into the fragrance it instantly evokes the openness of a landscape that stretches out into infinity. To give masculinity the slightly ambiguous strength so we chose fresh freesia for its unconventional appeal and clarity.”
With so many blends of perfumes out there now, what’s the challenge in creating this new scent?
“I created the new perfume for BVLGARI with the idea of evoking a new freshness without neglecting a modern sensuality in the background. Thus the best natural ingredients reminiscent of the Roman atmosphere were selected. At the heart of this is cardamom, which I personally watched grow. It gives the fragrance a white, immaculate, and very masculine dimension. When integrated into the fragrance it instantly evokes the openness of a landscape that stretches out into infinity. To give masculinity the slightly ambiguous strength so we chose fresh freesia for its unconventional appeal and clarity.”
With so many blends of perfumes out there now, what’s the challenge in creating this new scent?
"It is in finding a new freshness in this quintessential BVLGARI signature.”
THE SCENT
The bottle is distinguished by an innovative silver and slate grey monolithic bottle designed to look like it was carved from Roman marble.Available in 60ml and 100ml eau de toilette. An After Shave Balm (100ml) is also available..
Update your man's scent and aura with this!
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