Vidal Sassoon's 1st brand ambassador in Singapore!

Vidal Sassoon unveils award-winning actress and celebrity, Joanne Peh as Singapore’s FIRST Vidal Sassoon Brand Ambassador. 

Now uncover what it means to#GETSASSOONED with the new Vidal Sassoon ambassador 

– Joanne Peh. 

See how being Sassooned pushes golden girl Joanne to reveal her inner sass. Be one of the first to witness Joanne Peh’s ultimate #GETSASSOONED transformation:

Creative director of Hairloom and Sassoon Academy-trained hairdresser, Calvin Gan helped her achieve this look with Sassoon's creative vision and signature style. In essence, Vidal Sassoon's cuts are personalised, minimalist and designed to enhance a woman's beauty. The style is also said to stay as the hair grows longer, leaving customers with more time between cuts than usual. So here's another money saving idea with a hair cut that lasts and less visits to the salon.

Hair care launched with this
 Brand Ambassador announcement

Vidal Sassoon brand ambassador and MediaCorp artiste Joanne Peh shares her thoughts:

There was a catwalk show held at Sculpture Square before Joanne Peh appeared in her new hairdo:
Pictorial summary followers of Simply Beauty Instagram would have seen:

 waiting, waiting, waiting for about an hour....

Part 2 of being Sassooned:
Joanne Peh reveals her short crop which was updated with touches of colour.

Joanne Peh with models showing off the latest crops and hair colours

Take a closer look at Joanne Peh's new crop

Vidal Sassoon Premium Base and Premium Color Care launched at the same time as the Brand Ambassador announcement:

(from left) Vidal Sassoon Premium Base Care Shampoo, S$8.50, Conditioner, S$8.50,
Treatment, S$13.90, and Magic Style Activator for Curls, S$5.90